For the first 15+ years of my career, I helped big global firms with their storytelling, digital presence, and brand. My clients spanned automotive, pharma, retail, financial and luxury hospitality. I learned a lot about what it takes to make it - bottomless budgets certainly helped, but more often than not, money wasn't the main ingredient. Today my consulting work is in the same capacity, but with creatives and creative orgs. 

The world needs artists. I help artists play a bigger part in shaping the world we're living in. 

In parallel, I explore technology's role in augmenting artistic business pursuits.  

I’m also a grad student at Queen’s, studying Arts Leadership and researching AI’s disruptive role in the arts.

More about me

● Graduate Student at Queen’s University, Kingston Ontario, studying Arts Leadership

● Psych undergraduate from University of Toronto

● Volunteer board member for Belleville Documentary Festival  

● Consultant in digital storytelling, brand and marketing technology, since 2017. Previously, a content strategist for various ad firms and private orgs. 

● content management, marketing, and studying AI and AI ethics

● Research interests in culture, the arts, education, wellness, mental health, belonging, equity, and tech.

● Journalist, author, and former sessional lecturer at Seneca College, teaching media studies and digital strategy

● Currently researching AI readiness, perceptions, and use-cases in arts institutions and higher education

● Leading with consideration and curiosity.